FIFA World Cup Qatar 2022

ClientsCeey Digital Qatar 2022

Ceey Digital · Case study · 2022

Filming for a five-part documentary that tells the story behind the scenes of the tournament.

On the pitch, in the stands, on the streets.

Chapter 01 · Türkiye

The work from the Türkiye leg will appear here.

Türkiye · video

Türkiye · photo

Türkiye

Qatar

Chapter 02 · Qatar

All five episodes of the documentary were filmed in Qatar, from the tournament’s opening match to the final.

Episode 1
The Build-Up
Prejudice, criticism and expectations... Once it is announced that the country will host the 2022 World Cup, the whole nation comes together to prepare for the great event. Fans from every corner of the world share the excitement of the opening match.
Episode 2
The First Matches
The excitement of the first group matches is felt in impressive stadiums, each one an architectural masterpiece. What surprises fans is not only the result of Argentina–Saudi Arabia, but also the experience Qatar offers in transport, comfort and social activities.
Episode 3
More Than Football
Football is never just football: striking museums, two fans trying to break the record for attending the most World Cup matches, an Iran–USA match expected to be tense, a more intimate tournament thanks to stadiums close to one another, joy, sorrow and hospitality.
Episode 4
A Fairy Tale
Every great tournament holds unforgettable stories, but fairy tales don’t always come true. The Moroccan national team’s journey to the semi-finals; horse riding, a part of Qatari culture; and the Qatar mosque famed for its giant bird nests.
Episode 5
The Final
The doomsday scenarios prove unfounded, and one of the most intimate tournaments in history draws to a close. As Qatar leaves the controversy behind and hosts the tournament, it has no idea that the final will make this tournament immortal.